A proudly South African livestock investment company.
Focused on sustainable animal production, wealth creation and community empowerment through collective ownership.

EquityHub Partners
Authorised FSP No. 55889
Our Story
Built by visionary individuals — for everyone.
Prime Stock Livestock was established by individuals who recognised the importance of moving beyond being consumers and becoming owners of productive assets that generate long-term income and value.
Their shared vision was simple: create opportunities for ordinary people to participate in agriculture and build wealth through ownership, while shareholders focus on their daily lives.
Asset Portfolio
Approximate livestock under management
300
Cattle
500
Goats
621
Sheep
Responsible Farming
Producing high-quality livestock for the South African market while maintaining strict animal welfare and sustainability standards.
Our Sectors
Three pillars of operation.
Integrated sectors reinforcing shareholder value and community impact.

Livestock Production
Cattle, sheep and goats produced under sustainable, efficient systems.

Food Processing
Value-added products strengthening market opportunities and margins.

Agribusiness Development
Strategic ventures driving growth, jobs and long-term economic value.
Collective Ownership
Empowering communities through ownership.
Prime Stock Livestock was established through a Black Empowerment Collective Shareholding Model, enabling individuals, families, businesses, societies and organisations to become shareholders.
Shareholders acquire ownership through EquityHub Partners (FSP No. 55889) — gaining exposure to a productive farming business designed for long-term value.
Our People
The team behind the operation.
Farm managers, livestock specialists, animal health professionals and farm workers ensure smooth daily operations — while creating employment for local communities and contributing to rural economic development.
Our Vision
Leading South Africa's collectively owned livestock future.
Becoming one of South Africa's leading collectively owned livestock enterprises — creating sustainable wealth, employment and agricultural growth for present and future generations.
Our Mission
Five commitments that drive us.
- Produce high-quality cattle, sheep and goats through responsible farming.
- Create meaningful ownership opportunities for ordinary South Africans.
- Promote economic empowerment through collective shareholding.
- Contribute to food security and rural development.
- Generate sustainable long-term value for shareholders and stakeholders.
Core Values
What guides our work.
Integrity
Honesty, transparency and accountability in everything we do.
Sustainability
Protecting natural resources while growing productivity.
Empowerment
Creating opportunities for shareholders and communities.
Innovation
Modern agricultural technologies and practices.
Excellence
Quality livestock products and reliable service.
Building Wealth Through Agriculture
Agriculture that feeds and empowers.
Agriculture should not only feed communities but also create opportunities for ownership, participation and financial growth. Through collective shareholding and professional livestock management, we are building a business that strengthens South Africa's agricultural future.
Growing Livestock · Creating Ownership · Building Generational Wealth.
Partnership Certificate
Build Strength · Create Value · Grow Together.

