About the Enterprise

A proudly South African livestock investment company.

Focused on sustainable animal production, wealth creation and community empowerment through collective ownership.

Underwriting Partner
EquityHub Partners

EquityHub Partners

Authorised FSP No. 55889

Our Story

Built by visionary individuals — for everyone.

Prime Stock Livestock was established by individuals who recognised the importance of moving beyond being consumers and becoming owners of productive assets that generate long-term income and value.

Their shared vision was simple: create opportunities for ordinary people to participate in agriculture and build wealth through ownership, while shareholders focus on their daily lives.

Asset Portfolio

Approximate livestock under management

300

Cattle

500

Goats

621

Sheep

Responsible Farming

Producing high-quality livestock for the South African market while maintaining strict animal welfare and sustainability standards.

Our Sectors

Three pillars of operation.

Integrated sectors reinforcing shareholder value and community impact.

Livestock Production

Livestock Production

Cattle, sheep and goats produced under sustainable, efficient systems.

Food Processing

Food Processing

Value-added products strengthening market opportunities and margins.

Agribusiness Development

Agribusiness Development

Strategic ventures driving growth, jobs and long-term economic value.

Collective Ownership

Empowering communities through ownership.

Prime Stock Livestock was established through a Black Empowerment Collective Shareholding Model, enabling individuals, families, businesses, societies and organisations to become shareholders.

Shareholders acquire ownership through EquityHub Partners (FSP No. 55889) — gaining exposure to a productive farming business designed for long-term value.

Our People

The team behind the operation.

Farm managers, livestock specialists, animal health professionals and farm workers ensure smooth daily operations — while creating employment for local communities and contributing to rural economic development.

Our Vision

Leading South Africa's collectively owned livestock future.

Becoming one of South Africa's leading collectively owned livestock enterprises — creating sustainable wealth, employment and agricultural growth for present and future generations.

Our Mission

Five commitments that drive us.

  • Produce high-quality cattle, sheep and goats through responsible farming.
  • Create meaningful ownership opportunities for ordinary South Africans.
  • Promote economic empowerment through collective shareholding.
  • Contribute to food security and rural development.
  • Generate sustainable long-term value for shareholders and stakeholders.

Core Values

What guides our work.

Integrity

Honesty, transparency and accountability in everything we do.

Sustainability

Protecting natural resources while growing productivity.

Empowerment

Creating opportunities for shareholders and communities.

Innovation

Modern agricultural technologies and practices.

Excellence

Quality livestock products and reliable service.

Building Wealth Through Agriculture

Agriculture that feeds and empowers.

Agriculture should not only feed communities but also create opportunities for ownership, participation and financial growth. Through collective shareholding and professional livestock management, we are building a business that strengthens South Africa's agricultural future.

Growing Livestock · Creating Ownership · Building Generational Wealth.

Partnership Certificate

Build Strength · Create Value · Grow Together.

Partnership Certificate between EquityHub Partners and Prime Stock Livestock